Short video adverts : a modern and virtual form of advertising
Year of publication: |
2024
|
---|---|
Authors: | Willis, Michelle |
Published in: |
Digital Transformation for Fashion and Luxury Brands : Theory and Practice. - Cham : Springer International Publishing, ISBN 978-3-031-35589-9. - 2024, p. 107-131
|
Subject: | Algorithm-based recommendations | In-feed adverts | Key opinion leaders | Meta-voicing | Short video adverts | TikTok | User-generated content | YouTube Shorts |
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