Should businesses take a stand? : effects of perceived psychological distance on consumers' expectation and evaluation of corporate social advocacy
Year of publication: |
2022
|
---|---|
Authors: | Xu, Hao ; Lee, Eugene ; Rim, Hyejoon |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 28.2022, 8, p. 840-863
|
Subject: | boycott | buycott | construal level theory | consumer-company identification | Corporate social advocacy | partisan identity | psychological distance |
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