Should companies hope instead? The role of verbal cues in consumers' evaluation of cause‐related marketing (CRM)
Year of publication: |
2021
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---|---|
Authors: | Lagomarsino, Maria ; Lemarié, Linda |
Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - 2021 (06.09.)
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Publisher: |
Wiley |
Saved in:
Online Resource
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