Should consumers be in love with brands? : an investigation into the influence that specific consumer-brand relationships have on the quality of the bonds that consumers develop with brands
Year of publication: |
2011
|
---|---|
Authors: | Nobre, Helena |
Published in: |
Journal of transnational management : the official journal of the International Management Development Association. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1547-5778, ZDB-ID 2207693-1. - Vol. 16.2011, 4, p. 270-281
|
Subject: | Markentreue | Brand loyalty | Konsumentenverhalten | Consumer behaviour | Faktorenanalyse | Factor analysis | Portugal |
-
Toward a measure of brand pride : scale development and validation
Nandy, Subarna, (2024)
-
Haryanto, Jony Oktavian, (2016)
-
Bruhn, Manfred, (2012)
- More ...
-
The fear of terrorism and shift in cosmopolitan values
Veréb, Vanda N., (2018)
-
Hungara, Ana, (2021)
-
The new e-commerce freeloaders : effects on consumer behaviour and decision-making
Becker, Kip, (2010)
- More ...