Should firms invest in social commerce? : an integrative perspective
Year of publication: |
2019
|
---|---|
Authors: | Lam, Hugo K. S. ; Yeung, Andy C. L. ; Lo, Chris K. Y. ; Cheng, T. C. E. |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 56.2019, 8, p. 1-18
|
Subject: | Event study | Opportunity-motivation-ability framework | Resource-based view | Social commerce | Stock return | Ressourcenorientierter Ansatz | Kapitaleinkommen | Capital income | Social Web | Social web | Ereignisstudie |
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