Should Firms Spend More on Research and Development and Advertising During Recessions?
| Year of publication: |
2011
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|---|---|
| Authors: | Srinivasan, Raji ; Lilien, Gary L ; Sridhar, Shrihari |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 75.2011, 3, p. 49-66
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