Should green products be advertised as green? : exploring the factors that affect ad credibility
Year of publication: |
2023
|
---|---|
Authors: | Carrete-Lucero, Lorena de la Paz ; Arroyo, Pilar ; Arroyo, Amaranta |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 29.2023, 4, p. 427-460
|
Subject: | ad claims | ad credibility | brand familiarity | environmental concern | green advertising | green consumerism | green purchasing | product type | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing | Werbewirkung | Advertising effects | Werbung | Advertising | Umweltmanagement | Environmental management | Glaubwürdigkeit | Credibility | Markenimage | Brand image |
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