"Should I adopt Islamic banking services?" : factors affecting non-Muslim customers' behavioral intention in the Malaysian context
Year of publication: |
2023
|
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Authors: | Norhudayati Mustapha ; Jihad Mohammad ; Farzana Quoquab ; Zarina Abdul Salam |
Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 14.2023, 10, p. 2450-2465
|
Subject: | Islamic banking | Knowledge | Malaysia | Theory of planned behavior | Konsumentenverhalten | Consumer behaviour | Islamisches Finanzsystem | Islamic finance | Verbrauchereinstellung | Consumer attitudes |
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