"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Vasileios Davvetas and Adamantios Diamantopoulos
| Year of publication: |
2018
|
|---|---|
| Authors: | Davvetas, Vasileios ; Diamantopoulos, Adamantios |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 26.2018, 2, p. 1-21
|
| Subject: | global brands | local brands | regret | postpurchase behavior | justifiability | global identity | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Internationales Marketing | International marketing | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jim.17.0040 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011879475