Should IKEA Expand into Brazil: A Study of Brazilian Consumer Behaviours
Year of publication: |
2015
|
---|---|
Authors: | Ito, Hiroshi ; AlElWeet, Nada ; Harrison, Rebecca ; Mitchell, Alice ; Parker, Ellis |
Published in: |
International Journal of Economics and Financial Issues. - Econjournals. - Vol. 5.2015, 1, p. 69-74
|
Publisher: |
Econjournals |
Subject: | Strategic marketing | Emerging market | Furniture industry |
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