Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Year of publication: |
2008
|
---|---|
Authors: | Keller, Kevin Lane |
Other Persons: | Dev, Chekitan S. (contributor) |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 86.2008, 2, p. 56
|
Subject: | Markenführung | Brand management | Hotellerie | Hotel industry | Markenartikel | Brand | Markenarchitektur | Brand architecture |
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