Shoveling smoke : advertising and globalization in contemporary India
William Mazzarella
| Year of publication: |
2003
|
|---|---|
| Authors: | Mazzarella, William |
| Publisher: |
Durham, NC : Duke University Press |
| Subject: | Advertising | India | Social aspects | Marketing | Consumption (Economics) | Globalization | Economic aspects | Indien | Werbung | Internationalisierung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 364 S. : Ill. 23cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-8223-3145-4 ; 0-8223-3109-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004784630