"Show us what you've got" : building and managing strong brands in Ireland's service SME’s
Year of publication: |
2010
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Authors: | Horan, Gillian |
Publisher: |
Newcastle upon Tyne : Cambridge Scholars Publ. |
Subject: | Markenführung | Brand management | KMU | SME | Dienstleistungsmarketing | Services marketing | Dienstleistungssektor | Service industry | Irland | Ireland |
Description of contents: | Table of Contents [gbv.de] |
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Exploring management perspectives of branding in service SMEs
Horan, Gillian, (2011)
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Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie, (2000)
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Ostrom, Amy L., (2005)
- More ...
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Exploring management perspectives of branding in service SMEs
Horan, Gillian, (2011)
-
Exploring management perspectives of branding in service SMEs
Horan, Gillian, (2011)
-
"Show us what you've got" : building and managing strong brands in Ireland's service SME's
Horan, Gillian, (2010)
- More ...