Showrooming : an exploratory empirical investigation of students' attitudes and behavior
Year of publication: |
2018
|
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Authors: | Burns, David J. ; Gupta, Pola B. ; Bihn, Hanna C. ; Hutchins, Jennifer |
Published in: |
Information systems management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1058-0530, ZDB-ID 1076391-0. - Vol. 35.2018, 4, p. 294-307
|
Subject: | showrooming | consumer free-riding | bricks-and-mortar retailer | internet shopping | online shopping | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Studierende | Students |
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