Showrooming and webrooming : information externalities between online and offline sellers
Year of publication: |
May-June 2018
|
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Authors: | Jing, Bing |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 37.2018, 3, p. 469-483
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Subject: | cross-channel competition | inspection goods | price competition | showrooming | webrooming | Theorie | Theory | Wettbewerb | Competition | Preiswettbewerb | Price competition | Online-Handel | Online retailing |
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