Showrooms and B&M stores : omnichannel strategies for managing customer returns
Prasenjit Mandal, Preetam Basu, Kushal Saha
| Year of publication: |
[2020]
|
|---|---|
| Authors: | Mandal, Prasenjit ; Basu, Preetam ; Saha, Kushal |
| Publisher: |
Calcutta : Indian Institute of Management Calcutta |
| Subject: | E-Commerce | Omnichannel retailing | Product returns | Showrooms | Store returns | Einzelhandel | Retail trade | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Marketingmanagement | Marketing management | Multikanalvertrieb | Multichannel strategy | Kapitaleinkommen | Capital income | Kundenanalyse | Customer analysis |
| Extent: | 1 Online-Ressource (circa 31 Seiten) Illustrationen |
|---|---|
| Series: | Working paper series : WPS. - Calcutta : IIMC, ZDB-ID 2441627-7. - Vol. no. 840 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012226240