Signaling nothing : motivating the masses with status signals that encourage anti-consumption
Year of publication: |
2022
|
---|---|
Authors: | Armstrong Soule, Catherine A. ; Sekhon, Tejvir Singh |
Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 42.2022, 2, p. 308-325
|
Subject: | anti-consumption | brands | consumer behavior | demarketing | dominant social paradigm | signaling | status | sustainability | sustainable consumption | Konsumentenverhalten | Consumer behaviour | Signalling | Konsumentenboykott | Consumer boycott | Nachhaltige Entwicklung | Sustainable development | Experiment | Umweltbewusstsein | Environmental consciousness |
-
Introduction to the special issue: Sustainability as megatrend II
Prothero, Andrea, (2015)
-
How empowerment and materialism contribute to anti-consumers' well-being
Balderjahn, Ingo, (2023)
-
Young people as drivers or inhibitors of the sustainability movement : the case of anti-consumption
Ziesemer, F., (2021)
- More ...
-
Being a Likable Braggart : How Consumers Use Brand Mentions for Self-Presentation on Social Media
Sekhon, Tejvir Singh, (2015)
-
Do well, do good, and know your audience : the double-edged sword of values-based CSR communication
Love, Edwin, (2022)
-
Sekhon, Tejvir S., (2019)
- More ...