Signaling quality through price guarantee window for technology-related products
Year of publication: |
2024
|
---|---|
Authors: | Li, Zhiguo ; Xie, Faqi ; Zhang, Han ; Zhang, Hongwu |
Published in: |
European journal of operational research : EJOR. - Amsterdam [u.a.] : Elsevier, ISSN 0377-2217, ZDB-ID 1501061-2. - Vol. 313.2024, 2 (1.3.), p. 669-677
|
Subject: | Asymmetric quality information | OR in marketing | Price guarantee window | Technology-related product | Theorie | Theory | Produktqualität | Product quality | Signalling | Preismanagement | Pricing strategy | Preis | Price |
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