Signaling Through Price and Quality to Consumers with Fairness Concerns
Year of publication: |
2016
|
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Authors: | Guo, Xiaomeng |
Other Persons: | Jiang, Baojun (contributor) |
Publisher: |
[2016]: [S.l.] : SSRN |
Subject: | Theorie | Theory | Produktqualität | Product quality | Signalling | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Gerechtigkeit | Justice | Preis | Price |
Extent: | 1 Online-Ressource (67 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Guo X, Jiang B (2016) Signaling through price and quality to consumers with fairness concerns. Journal of Marketing Research (Forthcoming) Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 29, 2016 erstellt |
Other identifiers: | 10.2139/ssrn.2561611 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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