Signing up for Competitive Advantage: How signature processes beat best practice

Our research shows that while best practice is an essential component of competitivesuccess for organisations, it is not enough to confer long term sustainable advantage.It is merely the ticket to the game.Instead, other processes which are idiosyncratic and unique to individual organisationsare the secret to sustainable competitive advantage.We call these processes signature processes. While they are unique to the individualcompanies, signature processes retain an element of commonality. Understand thesecommon elements and organisations can develop their own signature processes. [...]