Silver linings of recession clouds
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – When the world is hit with recession, banks are going bust, companies collapsing and gloomy forecasters predicting decades of austerity ahead, how annoying those optimistic “every cloud has a silver lining” types can be. How dare they be so determinedly hopeful? Maybe it is because they are re right. Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.
Year of publication: |
2010
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Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 26.2010, 6, p. 6-8
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Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand equity | Brand management | Consumer behaviour | Customers | Marketing strategy | Recession | Trust |
Saved in:
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