Silver Surfer zu Gold machen: soziale Netzwerke in der Zielgruppe 50plus
Frank Huber ; David Schmid ; Olaf Podskalsky. Center of Market-Oriented Product and Production Management
| Year of publication: |
2014
|
|---|---|
| Authors: | Huber, Frank ; Schmid, David ; Podskalsky, Olaf |
| Publisher: |
Mainz : Center of Market-Oriented Product and Production Management |
| Subject: | Ältere Menschen | Elderly people | Internet | Mediennutzung | Media usage | Social Web | Social web | Sozialkapital | Social capital | Innovationsakzeptanz | Innovation adoption | Strukturgleichungsmodell | Structural equation model | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 74 S. graph. Darst. 30 cm |
|---|---|
| Series: | Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management. - Mainz : Center of Market Oriented Product and Production Management, ZDB-ID 2251005-9. |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 64 - 74 |
| ISBN: | 978-3-938879-58-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010260159