Simple approaches to evaluate competing non-nested models in marketing
Year of publication: |
1994
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Authors: | Balasubramanian, S.K. ; Jain, D.C. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 11.1994, 1, p. 53-72
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