Simulations or client projects? : aligning social media skills development to industry expectations
Year of publication: |
2024
|
---|---|
Authors: | Beachum, Nicole Dilg ; Krallman, Alexandra |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 46.2024, 1, p. 57-71
|
Subject: | technical skills | meta-skills | simulations | client projects | practitioner interviews | learning perceptions | learning satisfaction | social media | Projektmanagement | Project management | Social Web | Social web | Qualifikation | Occupational qualification | Simulation | Beziehungsmarketing | Relationship marketing |
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