Singapore Airlines’ winning formula

We are often told that before we can run we must learn to walk. That’s sound advice, particularly in business. But try telling it to David G. Neeleman, the 44‐year‐old CEO of US budget airline JetBlue. The airline has enjoyed phenomenal success since its 2000 launch and now offers its passengers luxuries previously considered mutually exclusive to the payment of low fares.

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Year of publication:	2004
Published in:	Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 20.2004, 9, p. 4-7
Publisher:	Emerald Group Publishing Limited
Subject:	Airlines \| Budget airlines \| Cost management \| Customer service

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Type of publication:	Article
Type of publication (narrower categories):	viewpoint
Language:	English
Other identifiers:	10.1108/02580540410556384 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10015009824