Single- and multi-ideology marketing in the province of Quebec in the early twentieth century
Lisa Baillargeon and Patrice Gélinas
| Year of publication: |
2011
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|---|---|
| Authors: | Baillargeon, Lisa ; Gélinas, Patrice |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 31.2011, 1, p. 32-43
|
| Subject: | Konsumgüterindustrie | Consumer goods industry | Herd | Cooker | Marketingmanagement | Marketing management | Werbeplanung | Advertising planning | Meinung | Opinion | Ideologie | Ideology | Kanada | Canada | 1900-1914 |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008935201