Sippenhaft in der Lieferkette
Year of publication: |
2015
|
---|---|
Authors: | Benoit, Sabine ; Hartmann, Julia |
Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0945-6570, ZDB-ID 1138095-0. - Vol. 37.2015, 2, p. 7-9
|
Subject: | Markenartikel | Brand | Lieferkette | Supply chain | Lieferantenmanagement | Supplier relationship management | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Öffentlichkeitsarbeit | Public relations |
-
The effects of two kinds of corporate publicity on customer-brand relationship
Xie, Yi, (2010)
-
Private label brands : a relationship perspective
Sutton-Brady, Catherine, (2017)
-
Corporate brand reputation and brand crisis management
Greyser, Stephen A., (2009)
- More ...
-
A Consumer Perspective on Managing the Consequences of Chain Liability
Hartmann, Julia, (2021)
-
Hartmann, Julia, (2014)
-
A consumer perspective on managing the consequences of chain liability
Hartmann, Julia, (2022)
- More ...