Situated bottom of the pyramic markets and the multinational corporation
Year of publication: |
2013
|
---|---|
Authors: | Faulconbridge, James R. |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 13.2013, 3, p. 393-396
|
Subject: | bottom of pyramid | markets | multinationals | globalisation | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization | Internationales Marketing | International marketing | Welt | World |
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