Situation approach as success factor of mobile marketing
Year of publication: |
2012
|
---|---|
Authors: | Link, Jörg ; Seidl, Franziska |
Published in: |
E-marketing ; Vol. 1. - Hershey, PA : Business Science Reference. - 2012, p. 212-225
|
Subject: | Mobilkommunikation | Mobile communications | Online-Marketing | Internet marketing | Erfolgsfaktor | Success factor | Konsumentenverhalten | Consumer behaviour |
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