Situational and trait interactions among goal orientations
Kelly L. Haws; William O. Bearden; Utpal M. Dholakia
| Year of publication: |
2012
|
|---|---|
| Authors: | Haws, Kelly L. ; Bearden, William O. ; Dholakia, Utpal M. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 23.2012, 1, p. 47-60
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung unter Unsicherheit | Decision under uncertainty | Verkaufsförderung | Sales promotion | Persönlichkeitspsychologie | Personality psychology |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009530132