Situational effects of advertising repetition : the moderating influence of motivation, ability, and opportunity to respond
Year of publication: |
1986
|
---|---|
Authors: | Batra, Rajeev |
Other Persons: | Ray, Michael L. (contributor) |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 12.1986, 4, p. 432-468
|
Subject: | Werbepsychologie | Psychology of advertising | 1985 |
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