Situational Effects on Brand Preferences for Image Products
Year of publication: |
1995
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Authors: | Schmitt, Bernd H. ; Shultz, Clifford |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 12.1995, 5, p. 433-446
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Saved in:
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