Situational ethnicity and identity negotiation : "indifference" as an identity negotiation mechanism
Madhumita Banerjee, Paurav Shukla, Nicholas J. Ashill
| Year of publication: |
2022
|
|---|---|
| Authors: | Banerjee, Madhumita ; Shukla, Paurav ; Ashill, Nicholas J. |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 39.2022, 1, p. 55-79
|
| Subject: | Identity negotiation | Majority and minority population | Mixed methods research | Situational ethnicity |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-08-2020-0188 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013169631