SITUATIONAL MARKETING FOR CHAMELEON-LIKE CUSTOMERS
Year of publication: |
1996
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Authors: | Dubois, Bernard |
Published in: |
Revue française de gestion : hommes et techniques. - Paris : [Hermes [u.a.], ISSN 0338-4551, ZDB-ID 1962863. - 1996, 110, p. 83-89
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