Six myths of product development
Year of publication: |
2012
|
---|---|
Authors: | Thomke, Stefan H. ; Reinertsen, Donald |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 90.2012, 5, p. 84-94
|
Subject: | Produktentwicklung | New product development | Erfolgsfaktor | Success factor |
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