Skippable ads : interactive advertising on digital media platforms
Year of publication: |
2022
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Authors: | Dukes, Anthony ; Liu, Qihong ; Shuai, Jie |
Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 41.2022, 3, p. 528-547
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Subject: | advertising | digital media platforms | skippable ads | two-sided markets | Social Web | Social web | Brasilien | Brazil | Digitale Medien | Digital media | Online-Marketing | Internet marketing | Werbung | Advertising | Netzwerkökonomik | Network economics | Digitale Plattform | Digital platform | Virales Marketing | Viral marketing |
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Skippable Ads : Interactive Advertising on Digital Media Platforms
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