Skizzen zu einem repuations-zentrierten Controlling des Corporate Brand Management (CBM)
Klaus-Peter Wiedmann. M2, Marketing & Management, Leibniz-Universität Hannover
| Year of publication: |
2013
|
|---|---|
| Authors: | Wiedmann, Klaus-Peter |
| Institutions: | Universität Hannover / Institut für Marketing & Management (contributor) |
| Publisher: |
Hannover : Inst. für Marketing & Management |
| Subject: | Markenführung | Brand management | Markenarchitektur | Brand architecture | Firmenimage | Corporate reputation | Controlling | Management control | Marketing |
| Extent: | 21 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 20 - 21 |
| ISBN: | 978-3-86700-089-5 |
| Classification: | Unternehmensplanung, Unternehmenskontrolle ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010339976