Slogans: US and EU legal protection for slogans that identify and promote the brand
Year of publication: |
2010
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Authors: | Petty, Ross D ; Leong, Susanna H S ; Lwin, May O |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 29.2010, 3, p. 473-501
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