SMA : the Supply-Marketing-Analysis-framework for analysing supply markets within the strategic sourcing process
Year of publication: |
2010
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Authors: | Lobermeyer, Max ; Kotzab, Herbert |
Published in: |
Supply Management Research : aktuelle Forschungsergebnisse 2010 ; [Tagungsband des ... wissenschaftlichen Symposiums Supply Management ; Advanced studies in supply management, Bd. 3]. - Wiesbaden : Gabler, ISBN 978-3-8349-2262-5. - 2010, p. 247-262
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Subject: | Materialbedarf | Material requirements | Marktforschung | Market research |
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