Small business marketing management
Ian Chaston and Terry Mangles
| Year of publication: |
2002
|
|---|---|
| Authors: | Chaston, Ian ; Mangles, Terry |
| Publisher: |
Basingstoke [u.a.] : Palgrave |
| Subject: | KMU | SME | Marketingmanagement | Marketing management | Marketing | Klein- und Mittelbetrieb |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IX, 275 S graph. Darst 24 cm. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-333-98075-1 ; 0-333-99030-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001619580