Small Business Revolution : How Owners and Entrepreneurs Can Succeed

Cover -- Title Page -- Copyright Page -- Contents -- Introduction -- Chapter 1 The Small Business: You Are a Very Big Part of America -- We're in Your Corner -- Seismic Events -- The Small Business Revolution -- Leader to Leader -- You May Be Thinking This -- Companion Site -- You Are Part of a Worthy Tradition -- This Guide Can Also Help You to Start a Business -- How SBR Analyzed Businesses, and How This Book Is Organized -- Chapter 2 Why? Tough Questions, Tough Decisions -- When a Hobby Becomes a Business -- When It's Right to Be Brutal -- Course Corrections -- Seeing the World as It Really Is -- Four Crucial Decisions -- Decision 1: Change Nothing or Decide to Change Something -- Decision 2: Make All the Mistakes Yourself or Learn from Others -- Decision 3: Follow the Recipe, or Strike Out on Your Own -- Decision 4: Bag It Early, or Push on Through -- Be Like a Duck -- Work-Life Integration -- Put Your Mask on First -- Chapter 3 Crucial Numbers -- Back-Pocket Accounting -- One-Sheet Accounting -- Revenue -- Expenses -- Income -- Cash Flow -- 100-Foot Level -- Hobby Hell -- The Balance Sheet -- Lengthen the Time Span -- Let's Do Some Basic Analysis -- Cost of Goods Sold -- What's Your Capacity and True Market Demand? -- Golden Ratios -- SCORE Mentoring Program -- Chapter 4 Concentric Circles -- About You -- About Your Co-Workers -- Have a Sandwich -- Testing, Testing -- Your Brand -- You Have One, Whether You Know It or Not -- What Your Brand Is Not -- What Is Your Brand, Then? -- What It's Like to Work with a Good Brand Specialist -- Logos -- Mood Boards -- Your Brand as a Choice -- Reduce Risk by Testing -- Chapter 5 Getting Visible -- 16 Common Mistakes Business Owners Make with Their Online Presence -- Mistake #1: Not Having a Website to Begin With -- Mistake #2: Having a Site That Doesn't Even Do the Minimum.