Small Enterprise Marketing : Eighteen Case Studies
Year of publication: |
2024 ; 1. Auflage
|
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Authors: | Strong, Carolyn |
Institutions: | Walter de Gruyter GmbH & Co. KG (publisher) |
Publisher: |
Berlin : De Gruyter |
Subject: | KMU | SME | Small Business | Entrepreneurship | Marketing | Fallstudie |
Description of contents: | Description [degruyter.com] ; Description [degruyter.com] |
Extent: | 1 Online-Ressource (XII, 154 Seiten) 54 Illustrationen |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In English |
ISBN: | 978-3-11-075623-4 ; 978-3-11-075614-2 ; 978-3-11-075612-8 ; 3-11-075612-9 |
Other identifiers: | 10.1515/9783110756142 [DOI] 10.1515/9783110756142?locatt=mode:legacy [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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