Small entrants and large incumbents : a framework of micro entry
Year of publication: |
2014
|
---|---|
Authors: | Markman, Gideon D. ; Waldron, Theodore L. |
Published in: |
Academy of Management perspectives : AMP. - Briarcliff Manor, NY : Acad., ISSN 0896-3789, ZDB-ID 638493-6. - Vol. 28.2014, 2, p. 179-197
|
Subject: | Unternehmensgründung | Business start-up | Markteintritt | Market entry | Wettbewerbsstrategie | Competitive strategy |
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