Small French wineries' export strategies to China
Year of publication: |
2015
|
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Authors: | Ambaye, Michele |
Published in: |
Journal of management research. - Las Vegas, Nev. : Macrothink Institute, ISSN 1941-899X, ZDB-ID 2531426-9. - Vol. 7.2015, 2, p. 109-120
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Subject: | French Wine | International Strategies | Chinese Market | China | Frankreich | France | Weinbau | Wine industry | KMU | SME | Wein | Wine | Internationaler Markteintritt | International market entry | Internationales Marketing | International marketing | Strategisches Management | Strategic management | Multinationales Unternehmen | Transnational corporation | Export |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung Acrobat Reader |
Other identifiers: | 10.5296/jmr.v7i2.6936 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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