Small retailer strategies for battling the big boxes: a “Goliath” victory?
Year of publication: |
2012
|
---|---|
Authors: | Armstrong, Craig E. |
Published in: |
Journal of Strategy and Management. - Emerald Group Publishing Limited, ISSN 1755-4268, ZDB-ID 2497601-5. - Vol. 5.2012, 1, p. 41-56
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Small enterprises | Retailing | Competitive strategy | Big box chains | Large enterprises | Business development |
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