Small versus large retail stores in an emerging market : Mexico
Year of publication: |
2010
|
---|---|
Authors: | Paswan, Audhesh ; Santarriaga Pineda, María de los Dolores ; Soto Ramirez, Francisco Carlos |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 7, p. 667-672
|
Subject: | Einzelhandel | Retail trade | KMU | SME | Multinationales Unternehmen | Transnational corporation | Beziehungsmarketing | Relationship marketing | Schwellenländer | Emerging economies | Mexiko | Mexico |
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