Smaller pie, larger slice : how bargaining power affects the decision to bundle
Year of publication: |
2012
|
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Authors: | Adilov, Nodir ; Alexander, Peter ; Cunningham, Brendan M. |
Published in: |
The B.E. journal of economic analysis & policy. - Berlin : De Gruyter, ISSN 1935-1682, ZDB-ID 2268326-4. - Vol. 12.2012, 1, p. 1-23
|
Subject: | Fernsehprogramm | Television programme | Leistungsbündel | Bundling strategy | Preismanagement | Pricing strategy | Verhandlungsmacht | Bargaining power | Nash-Gleichgewicht | Nash equilibrium | Wohlfahrtsanalyse | Welfare analysis | Verhandlungstheorie | Bargaining theory |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzungen: Acrobat Reader |
Other identifiers: | 10.1515/1935-1682.2733 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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