Smart advertising in prescription only medication : aligning it with prescriber's or consumer's behavior
Mesay Moges Menebo
Year of publication: |
2022
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Authors: | Menebo, Mesay Moges |
Published in: |
International journal of pharmaceutical and healthcare marketing. - Bradford : Emerald, ISSN 1750-6131, ZDB-ID 2280280-0. - Vol. 16.2022, 1, p. 55-74
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Subject: | Direct-to-consumer advertising (DTCA) | Pharmaceutical advertising | Prescription only medication | Arzneimittel | Pharmaceuticals | Direktmarketing | Direct marketing | Werbung | Advertising | Ärzte | Physicians | Konsumentenverhalten | Consumer behaviour | Pharmaindustrie | Pharmaceutical industry | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing |
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