Smart and sustainable interactive marketing
Hamid Reza Irani, Hamed Nozari
| Year of publication: |
[2024]
|
|---|---|
| Other Persons: | Irani, Hamid Reza (ed.) ; Nozari, Hamed (ed.) |
| Publisher: |
Hershey PA, USA : IGI Global |
| Subject: | Marketing | Online-Marketing | Internet marketing | Nachhaltige Entwicklung | Sustainable development |
| Description of contents: |
"This book examines qualitative and quantitative approaches to show the effects of digital technologies such as the Internet of Things, artificial intelligence, and blockchain on Marketing systems"--
Table of Contents [gbv.de]
|
| Extent: | xv, 320 Seiten Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 979-8-3693-1339-8 ; 979-8-3693-1340-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014452145