Smart consumers come undone : breakdowns in the process of digital agencing
Year of publication: |
2019
|
---|---|
Authors: | Fuentes, Christian |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 35.2019, 15/16, p. 1542-1562
|
Subject: | agencing | consumer | Digitalisation | ethical consumption | market studies | smartphones | Digitalisierung | Digitization | Konsumentenverhalten | Consumer behaviour |
-
Hoelscher, Vera, (2021)
-
Technology influence on purchase intention with respect to luxury fashion
Soni, Soumya, (2024)
-
Bartczak, Krzysztof, (2021)
- More ...
-
Soundtracking : music listening practices in the digital age
Fuentes, Christian, (2019)
-
Managing green complexities : consumers' strategies and techniques for greener shopping
Fuentes, Christian, (2014)
-
Images of responsible consumers : organizing the marketing of sustainability
Fuentes, Christian, (2015)
- More ...